Sam’s Story


Sam’s own journey started when she no longer felt as challenged in the corporate world she had known for over 25 years. She began volunteering for Victim Support and recognised motivation in wanting to make a difference. She always had a strong interest in psychologies so carved out a new career that complemented her people skills from being a lynchpin in the salesforce team on the trading floor, to supporting others, in a new way. Having lost her mother at 28 Sam had undertaken counselling of her own to help her through that difficult time and at the age of 39 she retrained and qualified as a UKCP Psychotherapist, from one of the most renowned institutions in the world, Metanoia Institute in London. Sam is also a published author, having written a successful women’s fiction book. ‘All That Glitters’ in 2010, still available on Amazon.

Samantha Carbon UKCP is founder of Samantha Carbon Therapy. She holds a Masters Degree in Psychotherapy. She is UKCP accredited. MBACP registered.

She provides counselling and psychotherapy in a safe, confidential and non-judgemental environment in Shoreditch, Barbican, Ruislip, Marylebone London

Psychotherapist London

Clients are able to gain a huge sense of relief from sharing what they have been trying to deal with on their own, as Sam helps us explore our past and present environments.

Sam’s Philosophy

She believes: “We are all work in progress” and advocates the use of psychotherapy as an ‘ordinary’ investment in ourselves and our emotional wellbeing. She believes that the American philosophy of people embracing therapist sessions as part of everyday life would be beneficial to us in the UK, challenging the prevailing British approach of maintaining a ‘stiff upper lip’. She is keen to encourage a new generation of counselling, to encourage us all to take regular time out to learn more about ourselves.

Sam practices Relational Psychotherapy which means that she adapts her approach to suit the individual and that the therapeutic relationship is at the heart of everything. I believe when two individuals are working towards a common goal and who are both implicitly available in the therapeutic process ie myself and the client, then together we can work towards a course of action.   I believe Clients are able to gain a huge sense of relief from sharing what they have been trying to deal with on their own and together they can explore the past and present.

She follows the Transactional Analysis philosophy which works on the basis that:

• People are born OK

• People having emotional, relational or other difficulties are nonetheless full, intelligent human beings

• We are responsible for our own experience

• Human behaviour is predictable

• All emotional problems are curable given adequate knowledge and the proper approach

• Change is possible

• People know what they need

Sam is committed to Continuing Professional Development (CPD) in Counselling and Psychotherapy. She abides by the Code of Ethics of the BACP and UK Council for Psychotherapy (UKCP) and the Code of Ethics of the Metanoia Institute (MET) London. Her professional background consists of academic work, counselling and supervised clinical experience.

 In working with an experienced psychotherapist/supervisor my work is reviewed. I view supervision as an ethical imperative to ensure that I protect clients along with improving my ability to safely practice.


Sam’s training is second to none and elevates her in the market. Her character and experience of working across multiple cultures is a differentiating factor, as is her background in investment banking and understanding of the corporate pressures.

Qualifications gained at Metanoia Institute:-

• MSc Transactional Analysis Psychotherapy

• Certified Transactional Analyst with Psychotherapy Speciality (European Association for Transactional Analysis)

• Diploma in Transactional Analysis Psychotherapy

• Diploma in Transactional Analysis Psychotherapeutic Counselling

• Diploma in Clinical Supervision

• Practitioner Certificate: Working with Eating Disorders & Addictions


• UKCP (United Kingdom Council of Psychotherapists)

• IARTA (International Association of Relational Transactional Analysts)

• EATA (European Association of Transactional Analysts)

• UKATA (UK Association for Transactional Analysis)

• Metanoia Institute

• BACP(British Association of Counsellors and Psychotherapists) REGISTERED 077761

• Pink Therapy

• BAATN Organisation


Sam is an approved and recognised healthcare provider for AXA PPP and Aviva.